Practical guides on Google Analytics 4, client reporting and automation. Everything you need to deliver analytics that make a difference.
Set up automatic GA4 PDF report sending: weekly or monthly, with a live consultation link. No missed deadlines, no manual work.
How to make GA4 GDPR-compliant in 2026: Consent Mode v2, IP anonymisation, Cookiebot, Axeptio, Tarteaucitron. Step-by-step guide for freelancers and agencies.
10 ready-to-use GA4 report templates: monthly, e-commerce, SEO, Google Ads, lead gen, agency. Structure, metrics, and Notion/Slides templates to copy.
Plausible, GA4, Matomo: which analytics tool to pick in 2026 for a freelancer or agency? Honest comparison of price, GDPR, features and use cases.
Connect GA4 and Google Ads to measure the real ROI of campaigns. ROAS, multi-touch attribution, and conversion tracking: freelance guide.
Without conversions configured, GA4 doesn't measure what matters. Identify, create and validate your key events in under an hour.
Structure an impactful annual GA4 report: key metrics, year-over-year comparison, trends, recommendations. 8-section guide.
DashThis is expensive for a small client portfolio. DashThis vs NarratIQ comparison: price, features and use cases for analytics freelancers.
How to install GA4 on Next.js correctly: @next/third-parties, manual gtag.js, GTM. Guide for App Router (Next.js 13+) and Pages Router.
Connect GA4 to Shopify in 2026: native method, Shopify pixel and tracking verification. No code required for basic tracking.
How to install GA4 on WordPress in 2026: via Google Site Kit, a dedicated plugin or Google Tag Manager. Step-by-step guide with verification.
Install GA4 on any site in 2026: create a property, install the tag, verify tracking. Complete tutorial with and without GTM.
Whatagraph is a powerful reporting tool but designed for agencies. Comparison with NarratIQ for analytics freelancers who want to simplify their GA4 reporting.
Everything a web freelancer should know about GA4: essential metrics, client connection, automated reports and time-saving tools.
How to read the mobile/desktop split in GA4 and what it reveals about your visitors. With industry benchmarks and concrete actions.
A GA4 landing page is the first page seen in a session. Read the Google Analytics 4 landing page report, the difference with Top pages, and how to use it for client reporting.
Google Analytics page views measure how often each page is viewed. Read the GA4 Top pages report, the difference with sessions, and how to use it for a client.
GA4 average session duration: what it measures, why GA4 shows 0 seconds sometimes, benchmarks by industry, and 5 levers to improve it concretely.
GA4 vs Universal Analytics: the 7 differences to know (sessions, events, reports) after the UA to Google Analytics 4 migration. A guide to adapt your client reporting.
GA4 installed but lost in the interface? The 5 reports that deliver 80% of Google Analytics' value, explained without jargon.
Manage 5, 10 or 15 GA4 clients without burning out: access system, property organisation, reporting workflow that works.
The monthly GA4 report is the freelancer's main deliverable. Structure, metrics to include, and how to automate it from 2h to 15 min.
Where do your visitors come from? Read the GA4 acquisition report: default channels, UTMs, high Direct, attribution. Freelance guide.
The Google Analytics engagement rate (GA4) replaced the bounce rate. Exact definition, calculation formula, industry benchmarks and 5 concrete actions to improve it.
The GA4 funnel reveals where your visitors drop off. Tutorial to create, read and leverage the funnel in GA4 Explorations.
Analytics reporting takes 2h per client per month. Here's the workflow freelancers use to drop to 20 min: tools, templates, automation.
Configure GA4 for a Shopify or WooCommerce e-commerce site: revenue, conversion rate, average basket. Step-by-step freelance guide.
Which GA4 metrics should you include in a client report? The 5 that truly matter, the ones to avoid, and how to present them.
Linking Search Console to GA4 unlocks real organic keywords. Step-by-step tutorial and SEO data to leverage in your client reports.
Giving GA4 access to a client is rarely the right idea. Here are 3 methods to share analytics professionally and securely.
GA4 integration with GTM: configure Google Tag Manager without code. Container, configuration tag, events and conversions. Complete step-by-step 2026 guide.
Sessions and users are the most misunderstood GA4 metrics. What they really measure and which one to track based on your goal.
How to create a Google Analytics client report (GA4) in 30 minutes, without giving access to the account. Structure, metrics, custom report example for freelancers.